The scrolling signs and symbols found in public places and occasional inside commercial centers are called electronic marquees. These programmable moving messages are the newest means of relaying information in the quickest and easiest way possible.
Electronic marquees are configured as single-line or multiple-line scrolling signs and are widely used for outdoor advertising displays. Entrepreneurs who are searching for an effective advertising medium prefer electronic marquees because of its visual impact. Most marquees are manufactured based on the specifications set by an entrepreneur while others who will be using an electronic marquee for conventions and special events can rent one.
Results- oriented messages in an electronic marquee can set up a professional look for a business. It can attract or distract a potential client, which means that creating an effective electronic marquee is a rather difficult task.
A visually stimulating marquee needs not to be flashy just to catch the attention of others. Make sure that marquees bear high-priority messages. Limit the size but make sure that the sign is readable. Have it designed for visibility. The ideal form is set at 8 lines of character in full color. A truly effective electronic marquee fulfills its function when the message is understood.